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Speaking

Julien Smith speaks frequently on the subject of social media, search marketing, and authenticity and differentiation in the digital space.

His unique style not only provides ground-level advice for an audience’s particular situations, but also conveys an intimate understanding of what the web and its social codes are all about—helping attendees make better decisions on their own. He has presented to groups as large as Microsoft to smaller ones such as Gnomedex and the many Podcamps around the world.

For a brief biography of Julien and contact info, click here.

Subjects

Julien can present on any number of subjects—but here are a few examples of the most recent speaking he has done:

Social Capital and the New Tribe

We will never need more advertising. We will always need more community, and tighter links between those we care about. Learning to build tribes using the new radios has never been more important, and understanding social capital has never been more valuable.

Rise of the Trust Agent

Attention wars are raging; everyone is distracted, and competing for attention with everything else—from the 6 o’clock news to your nightly discussions at the dinner table. Your message is getting lost in the fray. Based on the New York Times bestselling book, Trust Agents, this talk will teach you the 6 aspects that help you communicate your message online, from learning to be “human at a distance,” to understanding how to leverage the online social network, to knowing how to stand out from the crowd.

You, Us, and the Game

What are you on the web to do? In this talk, Julien discusses the difference between You, Us, and the Game, including what each of these types stand to gain from their alignment with each value system. Beginning with a deceptively simple premise, audiences come away with a stronger grasp of various success strategies, and how learning from each of the other two groups will lead to a more holistic understanding of how to get results in this competitive environment.

Keep It Real

For each web community that we are trying to reach, there are two languages that we need to learn to speak: An authentic language which all digital natives are familiar with, and the local community languages, including the specialized vocabulary and social norms for each of them. In Keep It Real, Julien teaches us how to learn to understand each of the web’s unique tribes, how to learn to understand them, grow to appreciate them the way they appreciate each other, and finally, speak to them the way they want to be spoken to.