Unfortunately, the ability to switch between engaging enough to eventually sell a product and actually interacting with people that you would like to have a drink with IRL requires that person to have that type of “IRL drink” personality to begin with.

This leaves the non-gregarious businessperson without material.. without interest in whether you graduated from school or met someone new at a conference or sold your startup.

The best you can get from someone like that is feigned interest, if they even bother to play it off that they’re interacting with you for anything other than business purposes.

Little do they know that you’re actually right.. The value here is found in proper engagement with a quality (read: curated) audience. While it’s obvious to us that they’re shilling, because we know a lot of people that do both, they think they’re authentically interacting because they’re just as fake IRL as their online presentation suggests.

Nice work on actually saying what so many people (good people – non douchie douches) think and doing so in a non-douchie way.

That being said… the thing that you nail on the head is this, “we’re trying to leverage too much, and it results in sending out messages that are inappropriate to the venue, that annoy, etc.”

Not only are we (I’m speaking broad term – as in the collective) trying to say too much to too many, but we are actually watering-down our effectiveness. We aren’t becoming “experts” on any topics, we are trying to be “gods of knowledge” attempting to impress the masses.

Whether you call it “niche” “specialty” or “expertise” – we need to become trusted advisors to our clients, our networks, and all of those around us. Thanks for calling attention to this and putting in ALL of our faces.

You paint a black & white, good guy-bad guy, either/or situation. The polarities are the extremes, not the way most people use Twitter. In this case, I think middle of the road, a balance of sharing information & personal interaction, is the way to go.

There are a variety of ways one can use a social network. Don’t follow those who use it in a crass way & try not to be annoyed at their popularity.

I admit that’s probably a bizarre scenario, as getting on stage requires a certain notoriety, I just think it’d be fun to upset the norms. Play the good example of the power of the right super-fans versus having everyone as a disengaged follower.

Broke.

There’s more to rap than complexity. Great has more than one meaning. Context matters. We all have an opinion, whose is more important?

A long time ago, your patron determined the marketability of your work.

Now, the masses determine it.

What’s the difference?

Of course, this isn’t the case. I know so many people who do what they can and really make an impact in people’s lives, but are quite obscure.