Maybe even yours.
When someone’s birthday comes up, it’s so easy to cop out and not come up with much to do for them. We’re all busy and we all have a lot of work to do, don’t we? We can’t remember everything.
For a long time I really copped out about this. I didn’t give my parents birthday gifts for at least 5-10 years. I feel a bit bad about it now. But I’m working on these kinds of things– Chris calls them “simple touchpoints of loyalty.” I think we wrote about it in Trust Agents.
One of the reasons I respect Chris is that he always makes time for everyone and makes them feel special. He knows everyone’s birthday and sends a lot of them personalized messages. We should all be a bit like that.
It’s so easy to do nothing– to go “I’ll buy them a beer” and not worry about it. But it’s also kind of lame.
When we participate in other people’s lives, we show them we’re important to us. When we skip out on them, we kind of show the opposite. Don’t we?
Once again, everything communicates. Everything we do shows something. Probably time we acknowledge what that is.