Comments on: This Car Is Not For Me http://inoveryourhead.net/this-car-is-not-for-me/ social capital, trust agents, all that jazz Wed, 23 May 2012 20:22:24 +0000 hourly 1 By: Claudia Yuskoffhttp://inoveryourhead.net/this-car-is-not-for-me/#comment-173502 Claudia Yuskoff Thu, 01 Oct 2009 06:41:46 +0000 http://inoveryourhead.net/?p=954#comment-173502 Julien - You are so right about ambient awareness. I've heard 78% of people trust peer recommendations. When I hear that number it makes me wonder why so many people still apply for jobs online. I don't know many that get jobs this way but imagine the number is low. See, as you implied, when it comes down to it, it's all about trust. So your chances are obviously greater if you know someone. It's common sense. But ironically, people still do it. I think this goes the same with your point. You dug the Volvo because of your perception of it, not because you drove it. Anyhow, I'm totally on board with what you're saying. I'm reading Trust Agents (on page 2) and like it so far. : ) Julien – You are so right about ambient awareness. I’ve heard 78% of people trust peer recommendations. When I hear that number it makes me wonder why so many people still apply for jobs online. I don’t know many that get jobs this way but imagine the number is low. See, as you implied, when it comes down to it, it’s all about trust. So your chances are obviously greater if you know someone. It’s common sense. But ironically, people still do it. I think this goes the same with your point. You dug the Volvo because of your perception of it, not because you drove it. Anyhow, I’m totally on board with what you’re saying. I’m reading Trust Agents (on page 2) and like it so far. : )

]]> By: Alphonse Hàhttp://inoveryourhead.net/this-car-is-not-for-me/#comment-173492 Alphonse Hà Tue, 29 Sep 2009 17:21:48 +0000 http://inoveryourhead.net/?p=954#comment-173492 Aaah, the power of branding. I love it.Perhaps the world is telling you that you are bound to become a soccer mom?;) Aaah, the power of branding. I love it.

Perhaps the world is telling you that you are bound to become a soccer mom?

;)

]]> By: Pratap Singhhttp://inoveryourhead.net/this-car-is-not-for-me/#comment-173491 Pratap Singh Tue, 29 Sep 2009 15:41:02 +0000 http://inoveryourhead.net/?p=954#comment-173491 Hi JulienLike your idea of "ambient awareness". Doesn't this apply only to the familiar and established brands? What about new brands?Your thots please.Pratap Hi Julien

Like your idea of “ambient awareness”. Doesn’t this apply only to the familiar and established brands? What about new brands?

Your thots please.

Pratap

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