Comments on: The value of authentic conversation http://inoveryourhead.net/the-value-of-authentic-conversation/ social capital, trust agents, all that jazz Thu, 11 Mar 2010 19:13:20 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Stephanie George http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-164625 Stephanie George Wed, 07 Jan 2009 03:44:22 +0000 http://inoveryourhead.net/?p=394#comment-164625 OK, years later I find this blog on an authentic conversation. Interesting now that we've come almost 3 years through some mighty interesting economic and marketing times. It seems that every huckster for every get-rich-quick or weight loss or personal-potential development cult has been jumping on the social media bandwagon since you first proposed this. Hyper-marketing has exploded. And I am oh, so weary of it. So, what do you project will be the game of marketers this year? How can an honest business be noticed with an authentic conversation that doesn't have to go through the word-smithing, crafting and honing that I see everywhere in blogs, etc? Even honing to the effect of misspelled words and poor grammar to "rusticate" the language so it seems more real - but it's still manipulative marketing hucksterisms. Is there any hope of marketing without manipulations or "brochure-ware"? What's real any more? S. OK, years later I find this blog on an authentic conversation. Interesting now that we’ve come almost 3 years through some mighty interesting economic and marketing times. It seems that every huckster for every get-rich-quick or weight loss or personal-potential development cult has been jumping on the social media bandwagon since you first proposed this.

Hyper-marketing has exploded. And I am oh, so weary of it.

So, what do you project will be the game of marketers this year? How can an honest business be noticed with an authentic conversation that doesn’t have to go through the word-smithing, crafting and honing that I see everywhere in blogs, etc? Even honing to the effect of misspelled words and poor grammar to “rusticate” the language so it seems more real – but it’s still manipulative marketing hucksterisms.

Is there any hope of marketing without manipulations or “brochure-ware”? What’s real any more?

S.

]]> By: Rod Adams http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-11843 Rod Adams Mon, 13 Mar 2006 09:45:53 +0000 http://inoveryourhead.net/?p=394#comment-11843 Julian: I agree. Public discussions of products and services are extremely valuable as marketing tools, especially if the company has bothered to get the very basic premise correct - produce a great idea/product/service. After that is accomplished, conversations will be very effective ways of increasing business. Julian:

I agree. Public discussions of products and services are extremely valuable as marketing tools, especially if the company has bothered to get the very basic premise correct – produce a great idea/product/service. After that is accomplished, conversations will be very effective ways of increasing business.

]]> By: Propagate Online » Blog Archive » Fix Don’t Nix the Official Web Site http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-11697 Propagate Online » Blog Archive » Fix Don’t Nix the Official Web Site Thu, 09 Mar 2006 18:36:59 +0000 http://inoveryourhead.net/?p=394#comment-11697 [...] Amy Gahren and Julien Smith are discussing whether it’s time to get rid of the official website. Thanks to Julien for getting this conversation started. [...] [...] Amy Gahren and Julien Smith are discussing whether it’s time to get rid of the official website. Thanks to Julien for getting this conversation started. [...]

]]> By: Spinopsys » Blog Archive » Blogging or brochure ware? http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-11679 Spinopsys » Blog Archive » Blogging or brochure ware? Thu, 09 Mar 2006 13:17:00 +0000 http://inoveryourhead.net/?p=394#comment-11679 [...] In Over Your Head has an interesting thought on the value of blogging authenticity as opposed to that of an official website. But back to my hidden extremist: Discussing web conversations, Cluetrain-style, in a bar the other night, I found myself saying (having only inbibed a few pints), “Why not even, in the long term, eliminate the concept of the ‘official website!’ No one takes that seriously anyway!” The idea being, people’s conversations on blogs, mailing lists (et cetera), are so much more authentic and valuable to the visitor than the official website, which is usually nothing but ‘brochure-ware’ (to quote a recent acquaintance of mine). Forget if the discussion is positive or negative - it’ll be negative if the products is shit, and it’ll be positive if their products are great. But let’s get people talking. [...] [...] In Over Your Head has an interesting thought on the value of blogging authenticity as opposed to that of an official website. But back to my hidden extremist: Discussing web conversations, Cluetrain-style, in a bar the other night, I found myself saying (having only inbibed a few pints), “Why not even, in the long term, eliminate the concept of the ‘official website!’ No one takes that seriously anyway!” The idea being, people’s conversations on blogs, mailing lists (et cetera), are so much more authentic and valuable to the visitor than the official website, which is usually nothing but ‘brochure-ware’ (to quote a recent acquaintance of mine). Forget if the discussion is positive or negative – it’ll be negative if the products is shit, and it’ll be positive if their products are great. But let’s get people talking. [...]

]]> By: Contentious » Kill the official web site? Hmm… http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-11648 Contentious » Kill the official web site? Hmm… Thu, 09 Mar 2006 00:15:03 +0000 http://inoveryourhead.net/?p=394#comment-11648 [...] Over at In Over Your Head (one of the most beautifully designed blogs I’ve ever seen, incidentally), Julien Smith recently posted a rather bold musing in his article “The Value of Authentic Conversation“: [...] [...] Over at In Over Your Head (one of the most beautifully designed blogs I’ve ever seen, incidentally), Julien Smith recently posted a rather bold musing in his article “The Value of Authentic Conversation“: [...]

]]> By: Amy Gahran http://inoveryourhead.net/the-value-of-authentic-conversation/comment-page-1/#comment-11635 Amy Gahran Wed, 08 Mar 2006 18:10:26 +0000 http://inoveryourhead.net/?p=394#comment-11635 Hi, Julien. Great piece. You wrote: “Why not even, in the long term, eliminate the concept of the ‘official website!’ No one takes that seriously anyway!” Now, that's some radical thinking! It might have some merit -- not in terms of eliminating the "home base on the web" function, but of doing away with the "Welcome to Exxon" approach. You realize, of course, that you will totally send PR folks into a panic with this. Have fun rocking their world :-) - Amy Gahran RightConversation.com Contentious.com Hi, Julien. Great piece.

You wrote: “Why not even, in the long term, eliminate the concept of the ‘official website!’ No one takes that seriously anyway!”

Now, that’s some radical thinking! It might have some merit — not in terms of eliminating the “home base on the web” function, but of doing away with the “Welcome to Exxon” approach.

You realize, of course, that you will totally send PR folks into a panic with this. Have fun rocking their world :-)

- Amy Gahran
RightConversation.com
Contentious.com

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