Comments on: Shotgun Consulting http://inoveryourhead.net/shotgun-consulting/ social capital, trust agents, all that jazz Wed, 08 Feb 2012 23:27:34 +0000 hourly 1 http://wordpress.org/?v=3.3 By: CT Moore http://inoveryourhead.net/shotgun-consulting/#comment-170718 CT Moore Fri, 26 Jun 2009 18:24:10 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-170718 It sounds like a spray n' pray approach to offline social networking. I like it. After all, they're a lot more likely to like you once you've paid them. Money talks, bullshit (i.e. blog-comments, retweets, etc.) walks. It sounds like a spray n’ pray approach to offline social networking. I like it. After all, they’re a lot more likely to like you once you’ve paid them. Money talks, bullshit (i.e. blog-comments, retweets, etc.) walks.

]]> By: Gab Goldenberg http://inoveryourhead.net/shotgun-consulting/#comment-170609 Gab Goldenberg Wed, 24 Jun 2009 19:42:35 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-170609 We're in agreement there, Kneale :). We’re in agreement there, Kneale :).

]]> By: Kneale Mann http://inoveryourhead.net/shotgun-consulting/#comment-169972 Kneale Mann Tue, 16 Jun 2009 22:59:30 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-169972 Gab, I gave 23 yrs of my life to radio and I have never ever said it's a dead medium. My point is giving up too quickly on whatever you choose to pursue. The apples are the commitment and the oranges are the medium. I could buy every billboard in Los Angeles and plaster "Vegtables Are Bad" and it won't do a thing. The message is the medium and the commitment must be there or the shot you take will continue to be in the dark. Gab, I gave 23 yrs of my life to radio and I have never ever said it’s a dead medium. My point is giving up too quickly on whatever you choose to pursue.

The apples are the commitment and the oranges are the medium.

I could buy every billboard in Los Angeles and plaster “Vegtables Are Bad” and it won’t do a thing.

The message is the medium and the commitment must be there or the shot you take will continue to be in the dark.

]]> By: Gab Goldenberg http://inoveryourhead.net/shotgun-consulting/#comment-169947 Gab Goldenberg Tue, 16 Jun 2009 03:46:29 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-169947 @Kneale: There are channels where it's possible to break even and turn a profit faster than others, too. Obviously, the better the message and the longer it's on the air, the better the results ... But if a campaign on radio starts at, say $1000, while a Facebook campaign starts at, say $50... guess where it's easier to make a profit? @Kneale: There are channels where it’s possible to break even and turn a profit faster than others, too. Obviously, the better the message and the longer it’s on the air, the better the results … But if a campaign on radio starts at, say $1000, while a Facebook campaign starts at, say $50… guess where it’s easier to make a profit?

]]> By: Kneale Mann http://inoveryourhead.net/shotgun-consulting/#comment-169941 Kneale Mann Tue, 16 Jun 2009 00:42:24 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-169941 Julien, In a word - YES! Okay two words - YES YES! Can we PLEASE stop assuming that simply because someone types words on a website they are less talented to help a company with strategy and marketing? The digital and social media circles are filled with great people. If you’ve “tried” Twitter and “dabbled” with Facebook, you are missing a lot of necessary data. I love this story; love that David is opening in the crosshairs of Spux and the final piece SHOULD be to HIRE you BACK. In my countless years in radio, I would cringe at clients who uttered the phrase of death - "I just want to try radio". They would then buy a small campaign, it would rarely work and the medium was blamed. Don’t fault social media or digital marketing for your troubles if you just want to try it out and see if it works for a week or two. Your business is open for the long-term; so should your effort. @knealemann Julien,

In a word – YES! Okay two words – YES YES!

Can we PLEASE stop assuming that simply because someone types words on a website they are less talented to help a company with strategy and marketing? The digital and social media circles are filled with great people. If you’ve “tried” Twitter and “dabbled” with Facebook, you are missing a lot of necessary data.

I love this story; love that David is opening in the crosshairs of Spux and the final piece SHOULD be to HIRE you BACK.

In my countless years in radio, I would cringe at clients who uttered the phrase of death – “I just want to try radio”. They would then buy a small campaign, it would rarely work and the medium was blamed.

Don’t fault social media or digital marketing for your troubles if you just want to try it out and see if it works for a week or two. Your business is open for the long-term; so should your effort.

@knealemann

]]> By: Gab Goldenberg http://inoveryourhead.net/shotgun-consulting/#comment-169936 Gab Goldenberg Mon, 15 Jun 2009 23:25:52 +0000 http://inoveryourhead.net/shotgun-consulting/#comment-169936 Just so long as you're an SEO-naive innocent. Otherwise it's called "evil" (aka buying links) ;). Just so long as you’re an SEO-naive innocent. Otherwise it’s called “evil” (aka buying links) ;).

]]>