Comments on: Keep It Real released http://inoveryourhead.net/keep-it-real-released/ social capital, trust agents, all that jazz Wed, 08 Feb 2012 23:27:34 +0000 hourly 1 http://wordpress.org/?v=3.3 By: How Living Far Away Can Help « in over your head http://inoveryourhead.net/keep-it-real-released/#comment-173053 How Living Far Away Can Help « in over your head Wed, 02 Sep 2009 20:35:13 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-173053 [...] got an email from a Filipino reader of my early ChangeThis manifesto yesterday which I thought was worthy of an answer on this blog. Here’s the question: [...] [...] got an email from a Filipino reader of my early ChangeThis manifesto yesterday which I thought was worthy of an answer on this blog. Here’s the question: [...]

]]> By: Mitragyna http://inoveryourhead.net/keep-it-real-released/#comment-169543 Mitragyna Sat, 06 Jun 2009 01:01:13 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-169543 its pretty uncanny to land on this page from stumbleuponi was just thinking about this exact thing last night. glad to see someone took the time to write about it. hope u have a good weekend! its pretty uncanny to land on this page from stumbleuponi was just thinking about this exact thing last night. glad to see someone took the time to write about it. hope u have a good weekend!

]]> By: Why I don’t do a marketing podcast http://inoveryourhead.net/keep-it-real-released/#comment-124232 Why I don’t do a marketing podcast Wed, 04 Jul 2007 15:39:53 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-124232 [...] If you’ve seen me at a conference, you’ll notice I very rarely talk about “voice,” “authenticity,” or any other subject you would consider to be related to my show. Instead, you hear me talk about marketing, about metrics, about Google. Why? [...] [...] If you’ve seen me at a conference, you’ll notice I very rarely talk about “voice,” “authenticity,” or any other subject you would consider to be related to my show. Instead, you hear me talk about marketing, about metrics, about Google. Why? [...]

]]> By: SdC http://inoveryourhead.net/keep-it-real-released/#comment-73922 SdC Fri, 02 Mar 2007 10:42:46 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-73922 Good to read, good to spread. Pinko ain't it? Good to read, good to spread.
Pinko ain’t it?

]]> By: Blogue marketing interactif de l’Association marketing de Montréal et du Publicité Club de Montréal » Blog Archive » Soyez vrai http://inoveryourhead.net/keep-it-real-released/#comment-72838 Blogue marketing interactif de l’Association marketing de Montréal et du Publicité Club de Montréal » Blog Archive » Soyez vrai Tue, 27 Feb 2007 03:45:21 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-72838 [...] Le copain et iconoclaste Julien Smith, viens de mettre en ligne un document lumineux, Keep it real. Ce document est disponible via son blogue qui pointe vers le site ChangeThis.com>. Bravo Julien pour ce manifeste! D’ailleurs, Julien est aussi l’une des personnes les plus vraies que je connaisse. We are not the suckers we always have been. [...] [...] Le copain et iconoclaste Julien Smith, viens de mettre en ligne un document lumineux, Keep it real. Ce document est disponible via son blogue qui pointe vers le site ChangeThis.com>. Bravo Julien pour ce manifeste! D’ailleurs, Julien est aussi l’une des personnes les plus vraies que je connaisse. We are not the suckers we always have been. [...]

]]> By: Whitney Hoffman http://inoveryourhead.net/keep-it-real-released/#comment-65172 Whitney Hoffman Fri, 09 Feb 2007 19:37:00 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-65172 Love the document. I think the reason the big guys are scared is that they are not even partially fluent in the language. Nor do they take seriously the people who are, for the most part. They like the way they are, and are not interested in audience participation, to their own detriment. For a long time in the US, ads and politics have been geared towards appealing to the lowest common denominator. And despite years of critique of US education, we have a well educated population who is pretty good at smelling the BS. Sure, sometimes any group wants to believe the lie, the convenient truth, but companies will get much farther when they appeal to intelligence, logic, and our higher values than assuming it's all about the lowest and basest needs. Love the document. I think the reason the big guys are scared is that they are not even partially fluent in the language. Nor do they take seriously the people who are, for the most part. They like the way they are, and are not interested in audience participation, to their own detriment.
For a long time in the US, ads and politics have been geared towards appealing to the lowest common denominator. And despite years of critique of US education, we have a well educated population who is pretty good at smelling the BS. Sure, sometimes any group wants to believe the lie, the convenient truth, but companies will get much farther when they appeal to intelligence, logic, and our higher values than assuming it’s all about the lowest and basest needs.

]]> By: Tommi http://inoveryourhead.net/keep-it-real-released/#comment-64469 Tommi Thu, 08 Feb 2007 08:44:51 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64469 Hey Julien (and the others): Love the dokument. I started translating it to german this morning (as discussed) and I'm about half way through. We'll put it into a nifty PDF on monday and notify you and the world about the german version ... Thanks for writing it! Tom Hey Julien (and the others):

Love the dokument. I started translating it to german this morning (as discussed) and I’m about half way through. We’ll put it into a nifty PDF on monday and notify you and the world about the german version …

Thanks for writing it!
Tom

]]> By: Julien http://inoveryourhead.net/keep-it-real-released/#comment-64235 Julien Wed, 07 Feb 2007 21:02:29 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64235 naw, dude, they do that. how awesome is that? it's so great you can just write a thing, and they make it look good. naw, dude, they do that. how awesome is that? it’s so great you can just write a thing, and they make it look good.

]]> By: Rob McDougall http://inoveryourhead.net/keep-it-real-released/#comment-64233 Rob McDougall Wed, 07 Feb 2007 21:00:19 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64233 Lovin' the design - did you do it all yourself? Lovin’ the design – did you do it all yourself?

]]> By: hugh http://inoveryourhead.net/keep-it-real-released/#comment-64182 hugh Wed, 07 Feb 2007 19:57:35 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64182 how can they not be, listening to all that rapping music? how can they not be, listening to all that rapping music?

]]> By: anji bee http://inoveryourhead.net/keep-it-real-released/#comment-64175 anji bee Wed, 07 Feb 2007 19:23:22 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64175 nice work, dude. but i still think the kids of today are idiots. nice work, dude. but i still think the kids of today are idiots.

]]> By: Mat http://inoveryourhead.net/keep-it-real-released/#comment-64133 Mat Wed, 07 Feb 2007 17:41:01 +0000 http://www.inoveryourhead.net/keep-it-real-released/#comment-64133 Hey Julien, Just had a quick peek at the doc - looks interesting. Inspired by the Cluetrain Manifesto I take it...? Mat Hey Julien,

Just had a quick peek at the doc – looks interesting. Inspired by the Cluetrain Manifesto I take it…?

Mat

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