February 7, 2007
Keep It Real released
Also of interest: Keep It Real in German!
My ChangeThis manifesto, titled Keep It Real, was published yesterday at ChangeThis. Check it out, download it, etc. etc. Feedback is appreciated.
Pssssst, are you new here? You might want to pick up my RSS feed, it'll let you know when I put up new stuff. Thanks!
Filed by Julien at 10:03 am under projects
Hey Julien,
Just had a quick peek at the doc - looks interesting. Inspired by the Cluetrain Manifesto I take it…?
Mat
nice work, dude. but i still think the kids of today are idiots.
how can they not be, listening to all that rapping music?
Lovin’ the design - did you do it all yourself?
naw, dude, they do that. how awesome is that? it’s so great you can just write a thing, and they make it look good.
Hey Julien (and the others):
Love the dokument. I started translating it to german this morning (as discussed) and I’m about half way through. We’ll put it into a nifty PDF on monday and notify you and the world about the german version …
Thanks for writing it!
Tom
Love the document. I think the reason the big guys are scared is that they are not even partially fluent in the language. Nor do they take seriously the people who are, for the most part. They like the way they are, and are not interested in audience participation, to their own detriment.
For a long time in the US, ads and politics have been geared towards appealing to the lowest common denominator. And despite years of critique of US education, we have a well educated population who is pretty good at smelling the BS. Sure, sometimes any group wants to believe the lie, the convenient truth, but companies will get much farther when they appeal to intelligence, logic, and our higher values than assuming it’s all about the lowest and basest needs.
[…] Le copain et iconoclaste Julien Smith, viens de mettre en ligne un document lumineux, Keep it real. Ce document est disponible via son blogue qui pointe vers le site ChangeThis.com>. Bravo Julien pour ce manifeste! D’ailleurs, Julien est aussi l’une des personnes les plus vraies que je connaisse. We are not the suckers we always have been. […]
Good to read, good to spread.
Pinko ain’t it?
[…] If you’ve seen me at a conference, you’ll notice I very rarely talk about “voice,” “authenticity,” or any other subject you would consider to be related to my show. Instead, you hear me talk about marketing, about metrics, about Google. Why? […]