Comments on: How to improve your business immediately http://inoveryourhead.net/how-to-improve-your-business-immediately/ social capital, trust agents, all that jazz Wed, 08 Feb 2012 23:27:34 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Laurence Miall http://inoveryourhead.net/how-to-improve-your-business-immediately/#comment-165156 Laurence Miall Tue, 20 Jan 2009 04:54:56 +0000 http://inoveryourhead.net/how-to-improve-your-business-immediately/#comment-165156 I think that's a great point. Where does that leave businesses that work chiefly in new media, such as web companies, which often inhabit faceless office buildings with few tangible links to communities and neighbourhoods? Undoubtedly, building an online presence is invaluable for such new media companies, but an offline presence -- one rooted in the bricks and mortar (and issues) of the cities and towns we live -- is equally, if not more important. I believe people are still far more likely to trust and do business with business people that they meet in person as opposed to those they only "meet" online. I think that’s a great point. Where does that leave businesses that work chiefly in new media, such as web companies, which often inhabit faceless office buildings with few tangible links to communities and neighbourhoods?

Undoubtedly, building an online presence is invaluable for such new media companies, but an offline presence — one rooted in the bricks and mortar (and issues) of the cities and towns we live — is equally, if not more important. I believe people are still far more likely to trust and do business with business people that they meet in person as opposed to those they only “meet” online.

]]> By: Susan Murphy http://inoveryourhead.net/how-to-improve-your-business-immediately/#comment-165120 Susan Murphy Mon, 19 Jan 2009 14:22:25 +0000 http://inoveryourhead.net/how-to-improve-your-business-immediately/#comment-165120 Exactly. Here's a case in point. Ottawa restauranteur, Moe Attalah, owns Moe's World Famous Newport Restaurant (home of the Elvis Sighting Society, incidentally). It's got great food, reasonable prices and it's always packed. Moe does very little advertising. He doesn't need to. Why? Because he's involved in just about every community event you can imagine. Not only that, but he's the first one to help you promote your event, make a generous donation, or provide his restaurant for your fundraiser. He's a pillar of the community, to be sure. Here's the thing. Being a pillar of the community is a great way to help your business succeed. But if you decide to be a "pillar" ONLY so your business will succeed, then you're doing it wrong. Moe's genuine intent is always to help people first. His resulting success is a by-product of his generosity. Oops - did it again - I think my comment is longer than your whole post! (Sorry dude:) Exactly. Here’s a case in point. Ottawa restauranteur, Moe Attalah, owns Moe’s World Famous Newport Restaurant (home of the Elvis Sighting Society, incidentally). It’s got great food, reasonable prices and it’s always packed.

Moe does very little advertising. He doesn’t need to. Why? Because he’s involved in just about every community event you can imagine. Not only that, but he’s the first one to help you promote your event, make a generous donation, or provide his restaurant for your fundraiser.

He’s a pillar of the community, to be sure. Here’s the thing. Being a pillar of the community is a great way to help your business succeed. But if you decide to be a “pillar” ONLY so your business will succeed, then you’re doing it wrong.

Moe’s genuine intent is always to help people first. His resulting success is a by-product of his generosity.

Oops – did it again – I think my comment is longer than your whole post! (Sorry dude:)

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