From quitting bad habits to pushing through your blocks and reading a book a week, this blog has helped people like you achieve more personal and professional success, one step at a time.
Subscribe for free below and see why so many have done the same.
Just make this annoying thing go away.
Subscribe via email:
Just make this annoying thing go away.
When I want a coffee, I get a coffee — why not? I feel like one.
I just bought the new Interpol album on iTunes– without even listening to it first. Because I ‘felt like’ a new album right then, much like we ‘feel like’ a coffee. It was as passive as the desire for a drink, at the time, and I went for it.
Large Starbucks soy latte = $5.34
Interpol’s ‘Our Love To Admire’ = $9.99
Your podcast = Free
If we make our content as easy to pick up and consume as coffee, we will have succeeded… but how?
Filed by Julien at 1:31 am under random
I help people lead more productive, awesome lives— one day at a time. This is my blog. If you like it, please subscribe below.
Hey, don’t be so hard on yourself, Julien. You *are* a mass-market consumer whore, really you are…
Your content *is* as easy to pick up as coffee, it’s on iTunes, just like Interpol.
No, wait. I misspoke. Your content is *easier* to pick up than coffee. I can subscribe to your content in iTunes if I want and it gets delivered to me whether I feel like listening to you or not, every time you record a podcast. It’s like a podcast of the month club, only more often.
It’s like Starbucks waking me up every morning with a freshly delivered chai latté, whether I feel like a chai latté or not.
In fact, I think you came over to my place one day and subscribed me to your podcast and I only noticed the chai latté cups piling up weeks later when my hard drive was getting mysteriously unresponsive.
Now that’s marketing.
Then again, it’s perhaps a question of quality of content versus quantity of content.
After all, Interpol probably works hard to get their music up to the quality that their fans deserve.
Ask yourself: What kind of effort do you invest in order to bring quality podcasting to your listeners?
$0.02,
Ray
It’s too bad you didn’t listen to the Interpol album first. You could have saved yourself the $9.99.