Comments on: "Great Content Markets Itself"

By: seanrox

seanrox — Thu, 17 Feb 2011 14:34:05 +0000

Thanks for deep-linking to this post from’s today’s ‘Douche’ article…

peace, love & barbecue,
seanrox

By: Tamsen McMahon

Tamsen McMahon — Thu, 15 Oct 2009 14:51:38 +0000

What’s amazing to me about all of this is that those who are successful in this arena right now–the ones who got there from something other than happenstance–TELL you how to be successful. And the advice works.

Plenty of folks say you make your own luck. I don’t agree. Luck happens–both bad and good. The difference comes in our ability to recognize opportunity (even in the midst of challenge), and more importantly, to recognize how best to take advantage of it.

What you *do* make is your own access. Call it marketing, call it chutzpah, call it narcissistic self-promotion…but at some point, you have to tell people (or show them) what you need, what you want, and how you want to be treated.

Actions always tell. If you don’t do what you need to do to get what you want, it’s hard to conclude anything other than that you want something else more.

By: Susan Payton

Susan Payton — Thu, 15 Oct 2009 13:22:03 +0000

Julien–
First let me say I just finished Trust Agents, and it is by far the best book I’ve read since New Rules of Marketing & PR (possibly better). Rock on.

This is a great post. The question is out there (I think Chris brought it up at IZEAFest): if you’re the next Chris Brogan, Aaron Brazell, Brian Clark, do you get the chance that they did? Is the market too saturated to add a new expert to the mix?

The answer remains to be seen, but I believe with a bit of luck AND marketing, the answer will be yes.

By: Just sayin

Just sayin — Thu, 15 Oct 2009 13:12:01 +0000

Just a quick observation, the video didn’t go viral again. It was featured on a broadcast, highly rated show.

By: Jason of Kim & Jason

Jason of Kim & Jason — Thu, 15 Oct 2009 02:15:17 +0000

Rock on, Julien. You are right on when you say that some people feel the need to show that they deserve to be on top. Balancing advice from the people who’ve been there while realizing there are a million ways to get there is a tricky line to walk. But it doesn’t matter one bit if you don’t put the work in. One of my favorite quotes is from the ubiquitous Gary Vaynerchuk who said, “Content is King, but marketing is Queen and the Queen rules the household.”

By: Emma-Louise

Emma-Louise — Wed, 14 Oct 2009 19:21:10 +0000

Hi Julien,

Enjoyed this post a LOT. Found you through your interactive Facebook page which many of my contacts seemed to be following. You put effort into that page and it showed. So here I am at your blog AND I recently bought your book. So, you walk your talk!

Anyhow, this post applies to so many areas. All those people slaving away in their jobs – waiting to be noticed and promoted while Billy – who chats to the boss and lets everyone know his successes – breezes up the career ladder.

All those artists and artisans who do amazing work – but no-one knows about it except their community and perhaps visitors.

Etc etc. It would be much fairer to live in a meritocracy. But I guess it could get boring too – no surprises. AND we’d have to stop complaining how unfair life is and get off one’s ass…

By: Tom Rau

Tom Rau — Wed, 14 Oct 2009 09:34:50 +0000

I’ve just been reading Chris Brogan’s blog and he is on about the same topic. What is the reason for success?
http://www.chrisbrogan.com/what-it-takes-to-be-an-overnight-success/
It makes sense to read both blog posts as they really are on about the same thing. In the end success will not come to you by chance. It’s a result of hard and enduring work. Opportunities will open up but you have to create this opportunities yourself by going out there and networking and promoting yourself.

Thanks