Comments on: 5 Books To Read Before Trust Agents

By: Morgan Moran

Morgan Moran — Fri, 21 Aug 2009 20:14:09 +0000

Great list and very timely for me. I have been thinking a lot obout authenticity lately. Another good book on the subject that was recommended to me is “Be Yourself, Everyone Else is Already Taken” by Mike Robbins.

I love book suggestions. Keep them coming.

By: eloiseisfab

eloiseisfab — Wed, 01 Jul 2009 09:22:12 +0000

Great ideas – they are going on my Amazon WishList… Birthday coming up if anyone fancies buying me any books! (hint hint)

Thanks Julien

By: Kathy Hogeveen

Kathy Hogeveen — Fri, 26 Jun 2009 02:35:19 +0000

Excellent list! I also like Tribes by Seth Godin!

By: Trip Allen

Trip Allen — Fri, 26 Jun 2009 02:31:23 +0000

…one more. “The Trusted Advisor.” King of TRUST.

By: Danny Brown

Danny Brown — Tue, 16 Jun 2009 19:36:42 +0000

Looking forward to the book.

Quick point, though – if you’re having to explain “social capital” and “social proof” to a layman (with no disrespect to your dad – he could be an awesome marketer for all I know!), is there a possibility you’re already reducing your potential audience?

Cheers!

By: Ricardo Bueno

Ricardo Bueno — Tue, 16 Jun 2009 02:51:18 +0000

I read the Whuffie Factor by Tara Hunt (I even gave a few copies away via my blog). I thought it was a great read.

I’m reading several others but I’m not entirely sure they fit in here. The closest one I can think of is: “Naked Conversations” by Robert Scoble & Shel Israel.

By: Gab Goldenberg

Gab Goldenberg — Mon, 15 Jun 2009 23:29:11 +0000

The 7 Habits of Highly Effective Teens/People (depending if you want a lighter, more action-oriented, quote filled book or the original hardback). Teaches you to listen (and not just hear), which is the first step to influence and trust.

By: Lou Sagar

Lou Sagar — Sun, 14 Jun 2009 14:37:46 +0000

Ultimately, we are all trust agents, first for ourselves, then for the communities we connect with. Keep up the good work in assembling and recommending books, articles, and insights on building a network
of trust agents..I believe in the gift economy and trust will be its cornerstone…

By: Alain Tanguay

Alain Tanguay — Fri, 12 Jun 2009 13:44:02 +0000

Great list. Cialdini is waiting for me on my top shelf. Ariely I read a month ago. I agree with Whitney, it is a must. The rest, I am gonna have to go on Amazon.

By: Whitney

Whitney — Thu, 11 Jun 2009 00:49:24 +0000

Other things to round out your list of what I’d consider required curriculum:

I might add The Pirate’s Dilemma by Matt Mason; Buying In by Rob Walker, which discusses the way news travels through social networks and with Brands; Relevance by Daniel Sperber (you’ve got nothing if your product or service isn’t relevant); and for those who like the geeky brain based learning stuff, you can’t beat Buyology by Martin Lindstrom or Brain Rules by John Medina.

Understanding how learning and attention work, along with basic social psychology is no longer a luxury but a necessity in this new world we all play in, as far as I’m concerned. That’s why Dan Ariely’s book is so phenomenal- it explains why people seem to make bad choices, and how you can predict these as well- every business person should consider it a bible.

By: Rob

Rob — Wed, 10 Jun 2009 22:19:33 +0000

Really want to get my hands on Hugh’s book. Stopped following GapingVoid a while ago for some reason… this one slipped under my radar. Looks great!

By: Barry Chandler

Barry Chandler — Wed, 10 Jun 2009 21:14:02 +0000

Great post. Buying those that I don’t have right now!

By: C.C. Chapman

C.C. Chapman — Wed, 10 Jun 2009 20:34:02 +0000

Just ordered two of these for my Kindle. If YOU recommend them, then I’m buying them. It is as simple as that.