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We may talk like revolutionaries, but we still worship our old masters at the end of the day. Prove this to yourself– next time you meet a podcaster, tell them your show is on the radio, and watch their stance on your work change dramatically.
Being syndicated on Sirius changed my life, but not in the way you’d expect. Adam mentioned my show every Friday, which raised my profile immensely. Every new media fanboy I told the Sirius thing to suddenly thought I was huge. In all that time, I met two people with Sirius receivers.
Once you examine the whole picture, you can’t help but notice the cracks. Satellite radio is hemorrhaging money, audience, and credibility, yet we still put them on pedestals. The ROI of podcasting may not be proven, but the competition’s is, and iTunes is now the 3rd largest retailer in the US, with nowhere to go but up.
It’s about time we stopped looking up to people in radio, and started treating them like the dinosaurs they are. Our position may not look strong today, but as the pile of content producers gets bigger, it pushes us to the top. All we have to do is keep our balance once we get there.
Filed by Julien at 12:56 pm under strategy, trends
9 Comments
Everybody’s sending me Facebook invites. I’m going straight to Virb instead. See you there in 6 months.
Filed by Julien at 12:11 pm under trends
42 Comments
My 150th show, done from the balcony of a hotel room during SXSW 2007. The state and future of the web and of media personalities, my position within the structure, and where I hope to be. It all came out.
This was a great show to do.
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Filed by Julien at 1:30 pm under community, hip hop, music, podcast, travel, trends
14 Comments
Twitter, yesterday, was the 653rd most visited site on the internet. Think about it. (Source: Alexa.)
Filed by Julien at 2:29 pm under trends
4 Comments
I recently had a shift in thinking, previous to which I would refuse to blog anything ‘big’– this, on the principle that my readers would previously find it elsewhere. No longer though.
That said, here’s this awesome video I came across a second ago. By the time you rea this, it may be across 5-10 other blogs you read– or not. Either way, its statistics are shocking.
Filed by Julien at 11:42 pm under trends, video
8 Comments
What made this happen? I’m going to hazard that it was:
1) Ease of registration and use
2) Call to action, i.e.: “What are you doing right now?”
3) Community interaction
Filed by Julien at 4:43 pm under trends
5 Comments
I suspect it’s about time I got involved in video.
Something weird is happening here at SXSW. Videoblogging is well-represented here, but podcasts, definitely not. I don’t see any huge podcasters either on panels, or in the audience. 2007 is definitely about video, and if you’re here, you see it clear as day.
Is audio over?
Podcasts will always have their place, but I do think audio is/was quick to be replaced as the exciting medium. We’re already in such a visual culture– it seems inevitable.
Radio is still a huge industry, and podcasts will be too– this, despite all of the options for television, film, and other visual means of communication. If you love audio, there is still a place for you in podcasting. But the opportunity, I think, isn’t as huge as it was.
As a business, I suspect that getting into video would likely be smarter than simply having a podcast. That said, some ideas are better expressed via audio than video. So, making a decision based on the audience you want or have is wiser than basing it on what’s hot right now.
I suspect that, in the future, the MVPs in this space will simply be media producers, not just podcasters or vloggers. Having some hands-on experience in both will likely be very helpful in the coming years– especially for those who, like me, live and breathe web media.
Filed by Julien at 4:30 pm under podcasting, trends, video
5 Comments
So I’m in San Francisco right now, chilling in a house we rented with Patrick and a certain girl. The next few days involve recording a podcast and general vacationing, getting together with some Podshow peeps and listeners to the show. Yesterday was Flickr’s 3rd anniversary party, which was super fun.
The Podcamp Toronto thing thatweall organized was seriously awesome. Here’s a few things I learned:
1) Mitch said one thing that I suspect will ring true for us a number of years from now– that social networks and dating sites will soon cause a drastic drop in the divorce rate.
2) Twitter is all over the place! Chris Brogan had it on his slides; Chris Penn did too. Scoble just added his 700+ fans to his friends list, as a radical listening experiment. This may be the coolest thing I’ve seen someone do in 2007.
3) Podcasting may finally be ready to move beyond the simple monetization methods that have long held the medium hostage. Through ourTrust Economies session I feel that some momentum is pushing the idea of networks-as-ROI forward. Take a look at the video here (it requires Quicktime), and please leave your comments if you’re so inclined– I’d love to hear them.
Filed by Julien at 9:23 pm under community, podcasting, projects, travel, trends
6 Comments
The ‘viral’ YouTube video that Bill took of me at Podcamp Toronto is up to 65 views. The day before it went up, Bob asked: “Are you sure you want me to put this online?” To which I said, sure.
Before I had a podcast, I used to be scared of people seeing me look stupid. I couldn’t have anyone know about a fight with my girlfriend, say something utterly dumb, or have embarrassing stories told about me. I went to great lengths to prevent people from seeing that I made mistakes.
The reality, of course, is that we all look stupid from time to time. The freedom to do so is something that we rarely allow ourselves, but living online has given me the ability to be comfortable with it like never before. Now, I would never go back to the shame of things remaining private.
These days, I live my life as if a camera is always on me. It means honesty is always on my mind, because anything could potentially come back later. And when a camera actually does show up, I really couldn’t care less what it records– after all, what people see really will be me. I’ve mostly gotten over shame, so how could that be a bad thing?
Over time, we’re going to see more and more people do this and, as they do, the level of trust people will have in them will increase. If you’re an online personality, the best thing you could do is open this gate. Take a look at the results; they may surprise you.
Filed by Julien at 12:47 am under trends, video
11 Comments
Bold Statement of the Day: Stumble Upon‘s traffic will be displacing the power of Boing Boing in a year. Possibly even less.
The amount of posts I have seen in the past week talking about the power of Stumble Upon is shocking. Last year, I talked about how Stumble Upon was sending traffic to my site like crazy. Now, everyone is realizing how the power of a crowd of bored internet users can send your site unbelievable amounts of traffic.
Why does this matter? Because the power of moderation is slipping. Like Google, a mathematical algorithm with no one at the helm, displaced Yahoo’s human edited directory, StumbleUpon’s algorithms are now taking control, and are able to more regularly send you, the user, to a site you enjoy– it no longer depends upon the high-ups in blogging, bless their heart.
If I were you, I would start considering how you can participate in a community that is realizing this. It means you no longer depend upon your friends to send you a link of the day by email, or upon those with an ear to the ground like Scoble or whomever– and you know, I really do like those dudes. But no one can compete with the power of a million robots, cooperating with a million web users.
If I were you, I would be looking out for it, and planning. It’ll put you in a great position when the time comes– whether you’re a blogger, podcaster, or just a casual user. But it is coming.
Brief update: The irony of this all is that Stumble Upon has made this my most popular post, ever, in less than 24 hours. Stumblers, if you liked this, please consider subscribing to my blog.
Filed by Julien at 2:41 pm under trends
45 Comments
