It’s so interesting.
I try to discount the many reviews of the book Chris and I wrote (both positive and negative) because I think hype can really mess up your head. It’s always better not to read your own press; I do read it, I just try not to believe it.
But this was an Editor’s Pick. [...]
Chris, Mitch and I have been thinking about how we can bring our books to more audiences.
We considered doing a tour– New York, Chicago, San Francisco, etc, but those were cities we visited all the time anyway.
We also remembered that a lot of you had asked if we could come see you locally, all over [...]
So I have this problem with a few people in my life. (You don’t know them, and anyway, that’s beside the point.) I wrote about it in the book but I’ll reiterate it here, because it’s worth it.
Reliability: It’s the big secret.
I’ve made the joke before that, before looking for people to work with, I [...]
I was asked to do a last minute speech for my local Toastmasters group this week since there was a slot open. What I decided to tell them about in 5-7 minutes, was how to get a book deal.
Here are the steps I outlined. They’re vague, but I think they nail it pretty well.
1. Get [...]
So today is when it all begins.
I’m sitting in the same breakfast place I sat in for the past year, writing the book, practically every day. Now, it’s finally available. It’s by far the longest single project we’ve worked on.
To me, this is not a social media book. It’s a book about success, both ours [...]
So I was over at my family’s house yesterday, and decided to pass along the book we wrote to my dad. He was thinking about building a site and wanted my advice, so I figured we’d start there and see how it went.
Over supper we started discussing a bunch of stuff and I started peppering [...]
Chris, Hugh and I were at Book Expo America over the weekend. While we were there, we saw the first copies of our book in actual real life. It was pretty awesome.
There’s something incredible about working really hard for a really long time on a project, with little or no reward, and then finally seeing [...]
So, Trust Agents.
Since Chris came out earlier today to write about what our book would be called, I figured I would add some of my comments. I won’t speak for Chris here, since he’ll probably go into detail on his own, but here’s what the phrase means to me.
1. Trust agents deal in social capital, [...]
One of the interesting things about co-writing a book is that you look into someone else’s experiences, as well as your own. So I’ve been thinking about Chris Brogan a lot. (It’s weird, I know.)
Anyway, remember the funnel?
A long time ago, Seth Godin figured out that turning strangers into friends, then into customers, and then [...]