Joseph Jaffe just got a free iPhone from a listener. All he had to do was offer up a sponsorship for one episode of his show.

This lucky accident could revolutionize podcast sponsorship. (I sure hope it does!)

Your podcast may only have 100 listeners, but no matter your niche, I’d be willing to bet your listenership includes some high-ups with decision-making ability.

Personally, if I found the right audience for a client, I’d drop $250 for an episode, easy. All you’d have to do was reach me, and you’ve had that ability all along– it comes built into the show you do.

So get to it.

Filed by Julien at 2:50 pm under podcasting
7 Comments

In the past year, I’ve become quite adept at distributing information, both large and small, across the web.

If you’ve seen me at a conference, you’ll notice I very rarely talk about “voice,” “authenticity,” or any other subject you would consider to be related to my show. Instead, you hear me talk about marketing, about metrics, about Google. Why?

Truth? I enjoy being under the radar. No one inspects what I do. I learn by experience and see what works, take mental notes, and give out little gems when I can.

Also? There’s something to be said about the amateur. I have successfully managed to become a podcasting/blogging professional, but keep my show related to things I am not a professional at, and I love that. I can continue to be the trash talking, wise cracking asshole I began as, while changing everything else about my life. I’m proud of that accomplishment.

Besides, there are so many great marketing shows out there: Six Pixels of Separation, Marketing Over Coffee, and Managing the Gray, among others. Go visit them, learn what you need, and whatever’s still unclear, go see these guys. You’ll be all set up in no time. You don’t need me. :)

Filed by Julien at 10:39 am under podcasting
4 Comments

Neil Gorman had everyone crying from laughter during his presentation.

Filed by Julien at 10:28 am under podcasting
3 Comments

The Seven Plagues of Modern Man, new tattoos, New York and Toronto are piece of shit cities. Etc.

[http://m.podshow.com/media/170/episodes/85531/inoveryourhead-85531-10-31-2007.mp3]

Filed by Julien at 4:01 pm under download, music, hip hop, podcast, podcasting
12 Comments

Since I’ve been asked about it a couple of times: I’m recording a podcast as soon as I hit New York, which is to say, as soon as I’m not living out of hotel rooms. :) Miss you guys though.

Filed by Julien at 10:34 pm under podcasting
2 Comments

Life without Sirius has me listless. It was one of my projects where I had a regular deadline. Without it, life is a bit more like limbo. After my capoeira class oday, I spent wandering downtown Austin, wasting time on the web, etc.

It’s strange to be on your own schedule, working at pretty much your own pace, and on own your own goals, the whole time. It’s in massive contrast to the nine-to-five lifestyle that my parents lived, and are still living as a matter of fact. How will it impact the way I feel about my life, and my achievements, longterm? I don’t know.

It’s a pretty interesting lifestyle, though. I make podcasts, blog, have one great client, and otherwise work on whatever I decide I want to. But it reminds me of what Tim Ferriss said at SXSW this year (a good dude despite his somewhat sketchy front page)– once you’re not packed with work every day, you need to fill it with other things that create value for you. This is still hard for me– I’m still having trouble, but I intend to work it out.

Filed by Julien at 8:03 pm under podcasting
5 Comments

Big news of the day: Podshow and Sirius have officially ended their contract together, starting May 1st. I just got the email yesterday.

What does this mean for me? For those of you that didn’t know, my podcast is/was syndicated onto satellite radio every Friday, which was pretty cool. It led me to produce shows every week, which was a nice challenge. The ability to do shorter shows will be nice though– they were previously constrained to being at least 24 minutes due to the slot I was filling.

More than anything, though, it was nice to be able to impress non-webbies with the fact that I did real radio. Never mind that it’s a dying industry, and that radio people are generally known to be the lowest on the showbiz ladder (til podcasters showed up). Radio impresses regular people. Me telling them that my show played on the station next to Howard Stern’s had a certain value too.

At the same time, though, I’ve always been more devoted to the web than to terrestrial radio, and always believed the audience was coming my way, not theirs. I believe even more in the web than I did in July of 2006, when I began. So, all in all, I’m a little disappointed, but this was by no means as good as it’s going to get.

More than anything, I want to impress upon everyone my deep respect for people like PW Fenton and Brian Noe, who persevered with me to create episodes every week. I’ve really come to believe in myself a lot because of those guys, they’re stand-up dudes. So cheers, and onto new things. :)

Filed by Julien at 3:46 pm under projects, podcasting
10 Comments

Scott Sigler’s novel Ancestor, out today on paperback, has just hit #7 on the Amazon Top 100. It just sold out– and I got the last copy. :)

What a great world we live in that this dude, one of the hardest working people in our industry, can reach the same levels as Harry Potter through podcasting. I love it.

Filed by Julien at 4:44 pm under podcasting
3 Comments

Today is Bum Rush the Charts. With your help, we will push one independent, podsafe track to #1 on the iTunes charts, and help send one lucky kid to college.

How can you help? Go here and follow the instructions. Half the proceeds from this will be going to a scholarship fund. And if you already own the song, gift it to a friend as well! You’ll be making your vote count twice.

Thanks for your help!

Filed by Julien at 10:59 am under political, podcasting
No Comments

I suspect it’s about time I got involved in video.

Something weird is happening here at SXSW. Videoblogging is well-represented here, but podcasts, definitely not. I don’t see any huge podcasters either on panels, or in the audience. 2007 is definitely about video, and if you’re here, you see it clear as day.

Is audio over?

Podcasts will always have their place, but I do think audio is/was quick to be replaced as the exciting medium. We’re already in such a visual culture– it seems inevitable.

Radio is still a huge industry, and podcasts will be too– this, despite all of the options for television, film, and other visual means of communication. If you love audio, there is still a place for you in podcasting. But the opportunity, I think, isn’t as huge as it was.

As a business, I suspect that getting into video would likely be smarter than simply having a podcast. That said, some ideas are better expressed via audio than video. So, making a decision based on the audience you want or have is wiser than basing it on what’s hot right now.

I suspect that, in the future, the MVPs in this space will simply be media producers, not just podcasters or vloggers. Having some hands-on experience in both will likely be very helpful in the coming years– especially for those who, like me, live and breathe web media.

Filed by Julien at 4:30 pm under video, trends, podcasting
5 Comments