The process of book writing is way different with a co-writer.
First of all, it would be impossible without Google Docs. We simultaneously write into a document and edit each others’ work all the time. Some sections stay recognizable; others, not so much. Sentence structure changes. Jokes are added. Sections are moved.
At the end, when you’re reading the book in galley form, it’s almost like you’re reading it for the first time.
In fact, my co-author Chris texted me a few weeks back and he was like “The book is the best thing we’ve ever written. Just an FYI.” Both he and I were genuinely surprised by this because the process of co-authorship can result in all kinds of things. :)
Anyway, in about six weeks, Portfolio/Penguin will be publishing The Impact Equation, my third book and Chris’ fourth. We’re pretty excited about it. Like him, I think it’s way better than our previous book together. I’m proud of it.
The book distills basically everything we know about how to make bad ideas into good ones, helping them spread, and building audience and community.
Basically the book is about making yourself an online powerhouse, something that Chris figured out early on and I, due to laziness, only figured out much later. :)
If you’ve gotten anything out of this blog in the past little while, I hope you’ll give the book a chance and pre-order it. You’ll probably get a lot out of it. Or hey, at the absolutely minimum, it makes a great thank you if you appreciate my work. :)
Filed by Julien at 11:38 am under 
As loyal blog readers – do we get a sneak peak? This looks really interesting. When does it emerge on the shelves? Or is it only emerging on the online shelves?
M. x
Lol, it comes out on the 25th of October.
I’ll see what I can do about setting something up. Thanks for asking.
Really looking forward to this Julien – £15 is a very fair deal for the insights you share!
Proud of you buddy!
Will it be available in kindle format? Waiting for shipping = not my thing. Book looks great though and definitely one for my kindle bookshelf.
Yes. And I’m with you.
I’m about halfway through reading the proof copy (thanks) and absolutely love it. I want lots of people to read it so that we can correct the “noise to signal” ratio. My copy already has tabs and highlighter marks all over it!
Any chance you will offer this as an audio book? I’d rather hear you both read it to me!
Yup! We are recording it later this month.
Hey bro! Just got the advanced copy and I’m going to give it a nice read this weekend. Still intend on buying the actual book and supporting. Keep up the awesome work!
Looking forward to reading the book. Just the fact that the Kindle version is the same price as the printed one bugs me.
Really excited about getting my hands ons this book.I feel like I have been spinning my wheels the last couple of months and need to get back into full time making mode, instead of just talking about it. A timely book indeed. Wishing you success with this new title, Susanne.
I had a dream that I want to make into a full length feature movie
I think I can feel it out with other dreams.
the Google program sounds like a great idea.
as for the book, I don’t know about putting it on line.
Your posts are the most valuable emails I get
I think I received my advanced copy from Chris, and am loving it. Thanks for the great piece of work, and for this blog post explaining how you guys worked together on this. I was curious about how you did it. And as I’m reading I’m trying to guess who wrote which part. Sometimes I think I know, but most of the time it’s indistinguishable.
But now I know how some of the funny comments in parenthesis happen. It really is one of you commenting on the other guy’s writing, and it’s hilarious. Great idea.
Writing a book is a beast of a job and it always reminds me of a coffee-thru-the-nose moment years ago when a colleague said “oh anyone can write a book”. Yaaaarrrriiiiggghht I then asked when we could expect hers to be released and suffice to say we’re still waiting.
Well done, sirs. :-)