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Just make this annoying thing go away.
Joseph Jaffe just got a free iPhone from a listener. All he had to do was offer up a sponsorship for one episode of his show.
This lucky accident could revolutionize podcast sponsorship. (I sure hope it does!)
Your podcast may only have 100 listeners, but no matter your niche, I’d be willing to bet your listenership includes some high-ups with decision-making ability.
Personally, if I found the right audience for a client, I’d drop $250 for an episode, easy. All you’d have to do was reach me, and you’ve had that ability all along– it comes built into the show you do.
So get to it.
†
July 19th, 2007 at 9:45 am
As media sponsorship demi-mondes go, my friend, at least you are honest and enthusiastic when you sell yourself out…
July 19th, 2007 at 10:54 am
First and foremost, Happy Birthday for tomorrow :)
This is a very cool experiment and I’m working on iPhone number 2 right now.
Watch this space!!!
I REALLY do hope this becomes a workable solution for the podosphere and beyond.
JJ
July 19th, 2007 at 10:56 am
The long tail on advertising and talking about topics in the podcast means they’ll be part of the show forever. So the time / place / context of the commercial might make sense at the time. But ultimately in the over all concept of the show (going forward) it might make less sense.
It’s a double edge sword. It’s liberating to have ad revenue, but it might mean later on looking back at it and thinking… what was I thinking?
Anyone remember MC Hammer and his KFC Popcorn Chicken deal?
July 19th, 2007 at 10:57 am
dude, i must admit, this idea excites me tremendously. the KFC, however, i hope to be able to stay away from. :)
August 6th, 2007 at 11:31 pm
I’d do anything for an iPhone! Huh… wait, I’m in Canada…
August 16th, 2007 at 11:22 am
[...] There’s a practice that Shel and Neville discussed in their last podcast. I disagree with it, and some people disagree with me. [...]
August 31st, 2007 at 1:21 pm
I think calling it revolutionary is going a bit far. I think my main issue though, is Jaffe’s smugness and his fixation on monetizing his dwindling band of listeners.